Get ready to feel festive, as another Christmas advert has just dropped. John Lewis’ seasonal TV ad ‘The Beginner’ is out now and raises awareness for children in care.
From the opening scene, we witness a middle-aged man trying and trying again to master the art of skateboarding, suffering various injuries and getting mocked by friends at festive gatherings. The motive for this perseverance comes clear when there’s a knock at the door from a social worker and Ellie, a teenager carrying a skateboard, waiting to enter her foster home.
John Lewis Christmas advert 2022
‘In a challenging year, we felt it was important to demonstrate that it’s what we do that matters most,’ says John Lewis. ‘We are proud to use our Christmas advert as a way to generate conversation and action around an often overlooked issue.’