OMA designs Tiffany & Co pop-up in Paris to take visitors on a "journey across time"

Architecture studio OMA has created a pop-up shop for Tiffany & Co in Paris that showcases an assortment of pieces from the jeweller’s 185-year history.

The pop-up is located in the eighth arrondissement and functions as a cross between a boutique and an exhibition, spotlighting Tiffany pieces from both past and present.

Blue rotunda in Tiffany & Co pop-up shop in Paris designed by OMA — Visitors enter the Tiffany & Co pop-up in Paris through a blue rotunda

“Tiffany & Co has a rich history both in making jewellery and in product design,” said OMA partner Ellen van Loon. “For us, it was important to showcase that history.”

“More than an occasion to discover Tiffany’s latest collection, a visit to the store also becomes a journey across time.”

Pyramidal jewellery display case in Tiffany & Co pop-up shop in Paris — The room displays archival jewellery pieces

Upon entering the store, visitors walk into a deep-blue rotunda where Tiffany & Co is showcasing some of its archival jewellery designs.

The pieces are presented within wall niches or inside pyramidal glass cases that sit on chunky plinths. Tall screens display blown-up imagery of the designs so visitors can take a look at their finer details.

Jewellery store designed by OMA with gold-coloured walls and a central display table — A gold-toned room showcases Tiffany’s current jewellery collection

A short corridor takes visitors through to a gold-toned room, where Tiffany & Co’s current collection is put on show. At the periphery of the space, a small seating nook provides a place to rest alongside a couple of pale-pink armchairs and poufs.

The room is anchored by an antique stained-glass pendant light that echoes the lamps designed by Tiffany & Co’s first design director Louis Comfort Tiffany in the early 1900s.

In keeping with this theme, faux stained-glass panelling was also added to the pop-up’s facade.

Seating area in the Tiffany & Co pop-up shop in Paris with a stained-glass lamp — Stained-glass lamps and pink soft furnishings decorate the space

A velvet-lined archway looks through to the shop’s final room, where high-jewellery appointments are held.

This smaller, more intimate space features faceted metallic walls and powder-blue carpet that, in an ombre effect, gradually deepens to a darker blue as visitors make their way back to the front of the store.

Velvet-lined archway in jewellery store by OMA — A consultation room lies at the rear of the pop-up shop

Tiffany & Co’s Paris pop-up will be open until May 2023 and will be subtly updated throughout the year to reflect the brand’s new collections as they are put on display.

OMA is also currently working on a major renovation of the jewellery brand’s flagship store on New York’s Fifth Avenue. The project will see a three-storey glass volume added to the building’s roof, providing space for exhibitions and events.

The photography is by Benoit Florençon, courtesy of OMA.

Project credits:

Design: OMA
Partner: Ellen van Loon
Project architect: Giulio Margheri
Team: Jacopo Bellina, Sebastian Bernardy, Miguel Herreras San José, Mateusz Kiercz, Philippe Le Quellec, Mingda Zhang

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