Design studio Perron-Roettinger has created a pop-up shop for Kim Kardashian‘s skincare and homeware brand SKKN in Los Angeles that showcases its products in a physical space for the first time.
The minimalist pop-up store, which is located inside Los Angeles shopping mall Westfield Century City, was designed using a limited material palette in a nod to the brand’s pared-back design.
“The SKKN [store] is about raw materials – bold, big blocks of stacked raw material – which is inspired from an inactive quarry that I visited once,” Perron-Roettinger cofounder Willo Perron told Dezeen.
“All different plaster and cement finishes echo the emphasis on the raw natural materials.”
In the 1,330-square-foot (123 square-metre) space, homeware and skincare products are presented within curved wall alcoves or on top of sculptural counters made from grey concrete and plaster. The room is framed by two large portrait photos of reality television star Kardashian.
“Just in time for the holiday season, the pop-up will offer customers a luxurious in-person shopping experience with the entire SKKN By Kim collection – from skincare to home decor,” said the brand.
The use of raw materials references Perron’s partner Brian Roettinger’s packaging for SKKN products, as well as Kardashian’s recently launched concrete homeware collection called Home Accessories Collection.
All the materials come in varying shades of Kardashian’s signature beige and grey colour palette, which she has used in her home and her shapewear collections.
According to Perron, the brand’s packaging and the store interior are united in their reliance on simple shapes and raw materials.
“The throughline idea is materials untouched, most primary and elemental state,” he explained. “Simple geometry is important to add a recognizable component to both the space and the packaging.”
Perron–Roettinger was also responsible for SKKN’s creative direction, brand identity and art direction.
The SKKN pop-up shop is open until the end of the year in Westfield Century City, Los Angeles.
The longtime collaboration between designer Willo Perron and Kim Kardashian has seen Perron design other pop-up stores for the American reality star’s brands.
For Kardashian’s shapewear company Skims, Perron created a beige coloured pop-up shop in Paris with chunky display units and partitions.
Los-Angeles based Perron-Roettinger has also completed other pop-up shops for brands including Stüssy.
The photography is by Gray Hamner.
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